Skin in the game.

I’ve been working on this shopper in-store display project for Gillette Venus featuring four-time world surfing champion and US Olympic hopeful, Carissa Moore for almost a year now. And all the hard work is finally paying off because the displays are starting to show up in stores. We found the displays that I designed first in Walgreens and then Meijer. This afternoon the group creative director at Grey Midwest presented all the work we did on this project to the entire creative department. I snagged a few of the photos of the endcap he used is his presentation…

His photos were styled much better than mine. During his presentation, he had a bunch of really nice things to say about me. And after his presentation, he had some really nice things to say about me in a group chat with the creative department as well…

This display was inspired by an outdoor shower at the beach. After his presentation, I posted this end cap display to my design Instagram along with the initial design theme mood board, my concept sketch, the final rendering, and the photos…

Not long after I posted to Instagram, I noticed Carissa Moore liked my post…

And that makes the whole thing pretty dang cool. 😀💻🏄‍♀️❤️

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