USL rebrands and it’s wonderful.

We were watching our FC Cincinnati play away to Pittsburgh Riverhounds. The match ended in a very uneventful 0-0 draw. But at halftime, USL unveiled their new future rebranding, and it was pretty slick…

 

As a designer who loves soccer, this would have been a dream project to work on. And it’s really well done. It’s a very nice rebranding for USL Soccer. The entire effort, everything about it feels very Premier League to me. The animations, the graphics, the fonts, the whole thing is wonderful. Well done, USL! I love how they tiered their leagues. It makes me sad that Cincinnati isn’t going to be a part of it. Because I think it’s great. I think the USL has a lot more vision than MLS. MLS has always just seemed like a huge cash grab to me. Less about the soccer, certainly less about the fans, definitely about snatching every last dollar possible. Sorry, I’m just not a fan of MLS. At all.

Here are the “highlights” from a pretty boring 0-0 draw…

 

 

But with this draw, FC Cincinnati tied a USL record by extending their undefeated streak to 22 matches. They can break the record next weekend at Nashville in the game of the regular season. 😀⚽️🏆❤️

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